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about EEI
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Organization Overview and Purpose
Organizational Background
Recent Projects (June 2002 - June 2004)
Stakeholder Groups
Proposed Projects (June 2004 - June 2005)
Project Team
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Organization Overview and Purpose
The Entertainment Economy Institute (EEI) sponsors and manages a
ten-year old initiative that responds to current and future workforce
needs of all segments of the entertainment industry in order to
strengthen the economy and the lives of our current and future
entertainment workers.
It accomplishes its mission through three principal activities:
- Economic and occupational research,
- Access to training for current industry professionals, and
- Outreach to educational institutions and community-based organizations.
Specific EEI outcomes include:
- The creation and release of annual labor market and production indicators,
- Updating and expanding information on careers in entertainment and training opportunities,
- Making available speakers, job shadows, field trips and other
access to entertainment resources for students, teachers and other
organizations,
- Obtaining access to public job training funds to upgrade the skills of current industry workers, and
- Providing public policymakers with authoritative, consistent and unbiased information on the entertainment industry.
The Entertainment Economy Institute is a partner of Community Partners, a non-profit 501(c)(3) corporation.
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Organizational Background
The roots of the Entertainment Economy Institute are in an
industry-specific workforce initiative started by Kathleen Milnes in
1994. Research had made clear the dearth of good economic and
employment data on this critical California industry
At the time, Kathleen was serving as Vice President,
Government Affairs at the Alliance of Motion Picture and Television
Producers. In 1997, the Public Affairs Coalition of the AMPTP was
merged into the State Legislative Affairs Division of the Motion
Picture Association of America (MPAA).
Shortly thereafter, Kathleen left MPAA and joined the Entertainment
Industry Development Corporation (EIDC) where she served as Senior Vice
President, Workforce and Economic Development. Recently, EIDC refocused
on its original mission – to facilitate film and television production
in the City and County of Los Angeles. The change of direction provided
the opportunity to establish the EEI as an independent nonprofit to
continue this work.
Kathleen now serves as the President and CEO of EEI, where she
oversees all aspects of the organization’s mission, research
activities, and other endeavors. She is also responsible for its
funding, where she builds on a ten year record of successfully raising
over $7 million in public and foundation funds to support these types
of activities.
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Recent Projects (June 2002 - June 2004)
EEI
is responsible for a variety of projects that fall in four categories:
Original Research, Occupational Research, Educational Outreach, and
Training.
Original Research
Purpose: Conduct the most expansive and accurate study ever performed on the economics of the entertainment industry:
Total Production Output (released or aired in the U. S.)
- Collect production and location information for film and television
production from 1991 to present, including budget information (where
available).
California Employment: Labor Market Indicators
- Develop labor market indicators to track industry performance and changes.
- Define trends in job growth, expenditures, wages and workforce participation.
Data collection and analysis
- Analyze employment levels and earnings from 1991 by quarter.
- Define industry employers to include services and suppliers not currently counted (greatly increases size of workforce).
- Gain direct access to State of California employer and employee data.
- Match industry data to State data.
Website
- Access to data and analysis.
- Quick Facts with answers to frequently asked questions.
- Ability to query dataset and create custom reports.
- Geographic mapping of production and employment data.
- Archive of significant reports and news.
Occupational Research
Purpose: Demystify industry occupations and training for job seekers,
schools and other training providers, government and the industry.
Inventory training opportunities.
Products:
- Making Digits Dance: Visual Effects & Animation Careers (1997)
- Amazing Post: Post Production Careers (1999)
- Reel Jobs: Physical Production Careers (2001)
- Moving the Movies: Distribution Careers (2001 – unpublished)
- Entertainment Careers Website and companion Pocket Guide (2001) www.entertainmentcareers.cc
- Interactive Digital Media & Digital Distribution (DOL Demonstration Project - 2002)
Educational Outreach
Purpose: Provide entertainment career information and access to
industry resources to government, schools, community colleges and
youth-serving nonprofits.
- Helped create nine Entertainment and New Media Academies in LAUSD High Schools
- Secured pro-bono design services to convert shop space to studio space
- Organized 100s of field trips, guest speakers, job shadows and workshops for students and teachers.
Training
(under agreement with California's Employment Training Panel):
Purpose: Provide no hassle and no cost access by entertainment companies to fully subsidized training for their employees.
- Over 2,100 employees retrained.
- 360 companies served.
- 72% employ fewer than 50 people.
- $23.78 average wage of front-line trainees.
- 5 industry-specific training providers.
- $37.50 per hour with no employer cash contribution (compared to standard $20/hour agreement with employer paying balance).
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Stakeholder Groups
In order to provide input and guidance in its original research, EEI created five advisories:
- Entertainment Industry (associations, organizations, unions and guilds)
- Council of Economic Advisors (public and private sector economists)
- Journalists Roundtable (trade and general press covering the industry)
- Education and Training Panel (K-12, post-secondary, community-based
organizations, technical schools, public workforce community)
- Public Policy Advisory (legislative and executive branch, Federal, state and local)
Nearly 200 individuals have participated in the project since 2002.
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Proposed Projects (June 2004 - June 2005)
EEI will attempt to expand its efforts in several areas:
- Continue to collect and analyze employment and production data from public and industry sources.
- Produce updated Labor Market and Production Indicator reports tracking and analyzing performance.
- Improve and enlarge upon the data sets.
- Determine priorities for expanded research (e.g. independent contractors, commercial production).
- Create website utility allowing partners and sources to upload data (production and employment).
- Begin new training for currently employed entertainment workers.
- Conduct Art & Technology workshops for teachers and faculty.
- Explore expansion of research to other States.
- Release annual indicators at first annual conference.
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Project Team
EEI Staff
Kathleen A. Milnes
President and CEO
Entertainment Economy Institute, Inc.
Consultants
The PMR Group: Research & Analysis
Belle Cole, President
www.thepmrgroup.com
The Sphere Institute: Labor Market Data Programming
Michael Dardia, Vice President
www.sphereinstitute.org
Place Base, Inc.: Development of Website and Geographic Applications; Production Data Programming
Jaron Waldman, Principal
www.place-base.com
Unit 6-4-3: Website Project Management
Craig Henderson, Consultant
www.unit643.com
Contributors
Tamara Franz
Philip Sokoloski
Liana Agaronyan
Stella Akopyan
For additional information:
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